Engine Creative's emotional campaign 'Long Live the Prince' has won the Titanium Grand Prix on the final day of Cannes 2022. The moving work, on behalf of EA Sports, paid tribute to the late football prodigy, Kiyan Prince, who was stabbed & killed at the age of 15. Anthea Represents supplied the voice of the actor who played the voice of Kiyan in the ad.
The campaign was created to raise awareness of knife crime on the 15th anniversary of Kiyan's death by turning him into a virtual QPR player in the FIFA 21 video game. Match Attax also issued a Kiyan playing card and major brands including Adidas and JD sponsored him. Ageing-projection software was used to create a scientifically accurate image of how Prince would look at the age of 30.
