A satirical movie from writer Michael Winterbottom, starring Steve Coogan, about billionaire fashion retailer Sir Richard "Greedy" McCreadie. The film focuses on the build up to his 60th birthday celebrations on the Greek island of Mykonos. As the film progresses it becomes clear that McCreadie's wealth is in fact based on ruthless exploitation and financial corruption, including the use of sweatshops in South-East Asia. Also starred David Mitchell and Isla Fisher.
Sophie Cookson played the part of Lily, McCreadie's daughter who is filming a reality TV show alongside the party preparations.
Dinita Gohil played McCreadie's personal assistant Amanda who has a crisis of conscience with far-reaching consequences.
The film also features a number of celebrity cameos, such as Caroline Flack, Stephen Fry, Chris Martin and Keira Knightley.